Monday, April 9, 2018

Jessica Simpson x Dillard's

We had the great privilege of partnering with Dillard's for a few amazing projects last week, one of which allowed us to style an event for Jessica Simpson!  I thought it might be fun to share a few behind the scenes shots of our team in action.  I'm always grateful to work alongside such a talented group of creatives but truth be told, the Design Muse Styling team really blew me away last week.  I'm so proud of the beautiful work we accomplished!

One of the items Jessica's team specifically asked for was for her logo to be created out of spring florals.  We employed some old technology to pull this off and broke out our old overhead projector.  I had to create a transparency and everything...it was a real blast from the past!


Once we cut out Jessica's logo, we hot glued the living daylights out of it.  We used a lot of moss and florals to get full coverage.  Legibility was a very real concern, so we spent a good chunk of time outlining and trimming to get the best possible results.



Another thing Jessica's team requested was a bright, wildflower inspired floral palette.  As always, we made a quick trip to Metro Wholesale in downtown Nashville and picked up several bunches of beautiful blooms.  Alex did an incredible job creating whimsical arrangements, which we then stored in our commercial fridge until delivery.



The backdrops we created needed to be large, but we also wanted to cover them in fabric.  In order to avoid seams, we ordered a very wide fabric and assembled them on site (as 8' x 10' solid pieces don't travel terribly well).  Morgan and Jordan masterminded the design and construction of our backdrops and executed each one to perfection.


The first piece we created was a floral backdrop for the Nashville Smile Bar photo booth.  We strung length after length of artificial floral stems (or "permanent florals" as we call them in the biz), then tweaked each bloom to face forward.  The effect was gorgeous!


The next two pieces we assembled were the green room step and repeat and the custom logo table Jessica used to sign autographs.  Both came together exactly as I envisioned them (which is just the best feeling).  



Lastly, we assembled the backdrop that was used on the main stage and- after measuring what felt like 100 times- attached the floral logo.  Seeing the fruits of all our hard work was so gratifying!  


Sweet Jessica Simpson was gracious enough to let us snag a picture with her during the event...and seeing our work on her Instagram page was awesome (check it out for yourself here and here...or just enjoy the screen shots below)!  We got a ton of favorable feedback about all our designs which was thrilling.


A million thanks to Jessica's team and Dillard's for allowing us to contribute to such a sensational event...we had an absolute blast!

10 comments:

Anonymous said...

By the time firefighters were able to carry hoses and other equipment about a third-of-a-mile up the snow- and ice-covered drive Tobacco Store, the fire Marlboro Lights, which had reportedly started in the chimney Newport Cigarettes, had engulfed most of the house Cigarettes Online.

Nazmehr said...

thanks, it's so nice
If you need buy beauty product in Oman which best and affordable price, please see the link as mention it.

CLICKME said...

Write more, that all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what your talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

성인야설

MY SITE said...

It is perfect time to make some plans for the long run and it is time to be happy. I’ve learn this post and if I may I wish to counsel you some interesting issues or tips. Maybe you could write subsequent articles regarding this article. I desire to learn even more things approximately it!

립카페

VISIT ME said...

After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive 4 emails with the same comment. Is there an easy method you are able to remove me from that service? Cheers!

타이마사지

SWEETIE said...

If some one wishes expert view concerning running a blog after that i advise him/her to pay a quick visit this web site, Keep up the pleasant job.

안마

baccaratsite.top said...

All your hard work is much appreciated. This content data gives truly quality and unique information. I’m definitely going to look into it. Really very beneficial tips are provided here and, Thank you so much. Keep up the good works.
바카라사이트

sportstotozone.com said...

Thanks for such a valuable post. I am waiting for your next post, I have enjoyed a lot reading this post keep it up.
토토사이트

oncasino said...

oncasino

Anonymous said...

golden goose shoes
golden goose outlet
supreme outlet
kyrie 5 spongebob
yeezy supply
yeezy boost 350
giannis antetokounmpo shoes
supreme hoodie
hermes handbags
kobe

Post a Comment