Monday, April 9, 2018

Jessica Simpson x Dillard's

We had the great privilege of partnering with Dillard's for a few amazing projects last week, one of which allowed us to style an event for Jessica Simpson!  I thought it might be fun to share a few behind the scenes shots of our team in action.  I'm always grateful to work alongside such a talented group of creatives but truth be told, the Design Muse Styling team really blew me away last week.  I'm so proud of the beautiful work we accomplished!

One of the items Jessica's team specifically asked for was for her logo to be created out of spring florals.  We employed some old technology to pull this off and broke out our old overhead projector.  I had to create a transparency and was a real blast from the past!

Once we cut out Jessica's logo, we hot glued the living daylights out of it.  We used a lot of moss and florals to get full coverage.  Legibility was a very real concern, so we spent a good chunk of time outlining and trimming to get the best possible results.

Another thing Jessica's team requested was a bright, wildflower inspired floral palette.  As always, we made a quick trip to Metro Wholesale in downtown Nashville and picked up several bunches of beautiful blooms.  Alex did an incredible job creating whimsical arrangements, which we then stored in our commercial fridge until delivery.

The backdrops we created needed to be large, but we also wanted to cover them in fabric.  In order to avoid seams, we ordered a very wide fabric and assembled them on site (as 8' x 10' solid pieces don't travel terribly well).  Morgan and Jordan masterminded the design and construction of our backdrops and executed each one to perfection.

The first piece we created was a floral backdrop for the Nashville Smile Bar photo booth.  We strung length after length of artificial floral stems (or "permanent florals" as we call them in the biz), then tweaked each bloom to face forward.  The effect was gorgeous!

The next two pieces we assembled were the green room step and repeat and the custom logo table Jessica used to sign autographs.  Both came together exactly as I envisioned them (which is just the best feeling).  

Lastly, we assembled the backdrop that was used on the main stage and- after measuring what felt like 100 times- attached the floral logo.  Seeing the fruits of all our hard work was so gratifying!  

Sweet Jessica Simpson was gracious enough to let us snag a picture with her during the event...and seeing our work on her Instagram page was awesome (check it out for yourself here and here...or just enjoy the screen shots below)!  We got a ton of favorable feedback about all our designs which was thrilling.

A million thanks to Jessica's team and Dillard's for allowing us to contribute to such a sensational event...we had an absolute blast!